![work-featured-nickelodeon.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709505351277-TZR2TWYYLN6F3PYV43HA/work-featured-nickelodeon.png)
The Nickelodeon Brand
In my role as a lead designer for MTV Networks Nickelodeon’s brand team, my primary responsibility was to develop and uphold the brand identity and its assets by creating comprehensive guides and templates. Notably, I played a key role in the brand's transformation from the iconic splat to the current word mark.
Over the years I was fortunate to collaborate on a range of creative projects including events, print marketing, packaging, digital experiences, and more.
![work-nick-logo-car-1.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304156542-66YDAJGZYXO76U9X6137/work-nick-logo-car-1.png)
![work-nick-logo-car-4.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304157284-6YM1X0IDFLGR9JBYOZFB/work-nick-logo-car-4.png)
![work-nick-logo-car-2.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304156419-77ZIS6KDWUA225NO1ARY/work-nick-logo-car-2.png)
![work-nick-logo-car-3.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304157203-1LRNDP36LA9KAI7A549Y/work-nick-logo-car-3.png)
![work-nick-logo-car-7.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304159260-2AYVDXQ91676YCGPH3JZ/work-nick-logo-car-7.png)
![work-nick-logo-car-8.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304158787-RXBM72EK8RTLSE7RVI22/work-nick-logo-car-8.png)
![work-nick-logo-car-5.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304158014-DWTMW0TYSPP4OU75INGZ/work-nick-logo-car-5.png)
![work-nick-logo-car-6.png](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1709304158362-707NCDQJ1TECTLYDLVE5/work-nick-logo-car-6.png)
Nickelodeon brand evolution
![](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/0b5b8630-e0f8-4d9e-8e8c-a1b0e9ccfafa/carousel-work-16x9-ccon-17.png)
ComicCon booth design
![](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/1ed2372a-a0b0-481a-b340-d18a6fd3d959/carousel-work-16x9-up-14.png)
Annual upfront event design and presentation
![](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/bdd21bd1-e2fb-47f2-a7ef-b4bbf8e0063c/carousel-work-16x9-1515-3.png)
HQ in Times Square, NYC
![](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/08a4b1e6-08a7-4d03-9622-43ccd11ec049/carousel-work-16x9-tmnt-1.png)
Teenage Mutant Ninja Turtles style guide
![](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/d326be69-8693-434a-b508-08a4bffe3c6f/carousel-work-16x9-fbcc-1.png)
Fanboy & ChumChum style guide
![](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/5e8994ee-7ece-4f32-87ed-dcdcf595da5c/carousel-work-16x9-tmnt-ret-9.png)
TMNT Retro style guide