The Freshworks Brand
Over the past 12 years, Freshworks has cemented its status as a prominent brand icon in India. In 2021, I took on the role of Brand Creative Director for the company, leading its IPO and debut onto the global stage at Nasdaq in New York City. Since then, we've established a dynamic global brand team. Collaborating with partners across a company of over 4,000 employees, my team embarked on the ambitious endeavor of transitioning from a collection of brands to a unified branded house.
Our efforts encompassed developing the brand identity, visual guidelines, and templates for various platforms, as well as event and video toolkits.
Logo variations
Highlight reel celebrating the release of the Freshworks brand guidelines and toolkit.
Freshworks Brand Guidelines
Freshworks IPO, Time Square takeover
Photography courtesy of Nasdaq, Inc.