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The Freshworks Brand
Over the past 12 years, Freshworks has cemented its status as a prominent brand icon in India. In 2021, I took on the role of Brand Creative Director for the company, leading its IPO and debut onto the global stage at Nasdaq in New York City. Since then, we've established a dynamic global brand team. Collaborating with partners across a company of over 4,000 employees, my team embarked on the ambitious endeavor of transitioning from a collection of brands to a unified branded house.
Our efforts encompassed developing the brand identity, visual guidelines, and templates for various platforms, as well as event and video toolkits.
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Logo variations
Highlight reel celebrating the release of the Freshworks brand guidelines and toolkit.
![](https://images.squarespace-cdn.com/content/v1/59191fa859cc68625b4420ed/9ed3423e-b2a1-4d1e-bbca-96f1ddeed6d3/1300-FW-Brandsite.gif)
Freshworks Brand Guidelines
Freshworks IPO, Time Square takeover
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Photography courtesy of Nasdaq, Inc.